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Motorola Making Gains in U.S. Market

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Apr 19, 2018, 9:23 AM   by Rich Brome   @rbrome

Lenovo is finding renewed success for its Motorola phone business in the U.S. market, according to company executives. The company announced four new affordable Android phones today, all of which are being picked up by U.S. carriers. "We are going to be more broadly ranged across all North American carriers in 2018", said company spokesperson Cassandra McCormack. The new g-series phones will be available through carriers and unlocked, while two new e-series phones will be available only via carriers in the U.S.. According to another company executive, they expect to have up to twice as many phones on U.S. carrier shelves compared to last year. The success comes as the company makes several shifts in strategy. The company has doubled down on "Motorola" branding across its whole range, in marketing and on the phones themselves. That's an about-face from the strategy announced in 2016 whereby they planned to phase out Motorola in favor of Lenovo alongside "Moto" for high-end phones and "Vibe" for low-end phones. The company has also expanded its range with more models than last year, hitting more varied price points.

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