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Netflix Brings 30-Second Previews to Mobile Devices

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Apr 19, 2018, 8:28 AM by Eric M. Zeman

Netflix today announced mobile previews, a feature that lets people preview movie and TV content on their phone. Netflix says mobile previews last about 30 seconds each and are displayed vertically in a slideshow format. The idea is to give people a quick look at TV shows and movies so they can decide if they want to watch it. Netflix subscribers can tap to save previewed content to their watch list, or swipe to advance to the next preview. Netflix says previews help its subscribers browse less and discover new content more quickly. The previews load swiftly and are personalized to individual subscribers. Mobile previews are launching on iOS devices first and will reach Android devices soon.

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