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Facebook's Local News Push is Expanding Globally

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Mar 26, 2018, 7:27 AM   by Eric M. Zeman   @zeman_e

Facebook is expanding its effort to highlight local news to more users around the world. Earlier this year, the social network tweaked its News Feed in order to provide people in the U.S. with access to more local news. The social network now prioritizes local news so people can see topics and/or stories that might have a more direct impact on them and their community. "We identify local publishers as those whose links are clicked on by readers in a tight geographic area," explained the social network. "If a story is from a publisher in your area, and you either follow the publisher’s Page or your friend shares a story from that outlet, it might show up higher in News Feed." Now that the feature has been in the U.S. for several months, Facebook is pushing it to people in all countries, in all languages. Facebook will continue to fine-tune how local news appears in the News Feed over time.

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