Snapchat Explore Tool Brings More Moments to Maps
Snapchat today introduced a new feature called Snap Map Explore. The idea is to make it easier for people to see where friends are, such as landmarks, festivals, or parks, or see what else is going on nearby. People will be able to reach out to friends they see are traveling on the map. "With one tap, you can start a new conversation. You’ll also get updates for other moments you might want to see like breaking news, events, and trends," explained Snapchat. Use of the Snap Map is optional, and users must manually turn on location sharing so their friends can see them. Snapchat says the Explore tool will roll out to Snapchatters globally over the next few weeks.
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Snapchat hopes its latest feature, found within Snapchat Stories, will make live events far more interactive. Crowd Surf uses the audio captured at events such as concerts to create a seamless experience, allowing people to jump from viewpoint to viewpoint of all those sharing the experience in Snapchat.
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Snap has added Snap Games to the Snapchat app, a curated set of multiplayer games that Snapchat friends can play together, right within the app. The games are free to play, but include six-second ads.
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Apple hopes to improve its Apple Maps app and service by rebuilding them from the ground up with all new data. Apple launched Maps six years ago relying on data from third-party providers such as TomTom.
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Snapchat is rolling out a new feature over the next few weeks that will allow people to unsend messages. The tool, called Clear Chats, lets users retract messages.