Facebook Inks Music, MLB Deals
Facebook upped its media game this week with new deals that give its users access to more content. First, the company has struck a licensing agreement with Warner Music Group. The deal means Facebook users will be able to embed music by Warner artists in videos and other posts shared on the social network. Facebook and Warner said they'll collaborate on "new products that enable users to personalize their music experiences across Facebook, Messenger, Instagram, and Oculus." Facebook already has similar agreements in place with Universal and Sony. Second, Facebook has a new partnership with Major League Baseball to bring daytime games to the social network. Under the terms of the deal, Facebook will stream 25 games during the regular season to the Facebook Watch service. Further, the MLB Live Facebook page will include access to recorded games globally. Facebook will begin airing live MLB games in April.
Facebook Lets You Challenge Your Friends to Lip Sync Battles
Facebook today introduced several new music features meant to enrich users' experience on the social network. First, people will be given more latitude to share videos on Facebook that include music.
Instant Games on Facebook Messenger Begins Broad Roll Out
Facebook today said the Instant Games it announced last month are now available to Facebook Messenger users around the world. Instant Games on Facebook Messenger rely on AI-assisted bots that can play turn-by-turn games with single players, as well as help challenge others to games via Messenger.
Facebook Integrating Song Samples from iTunes and Spotify
Facebook today announced a change to its iOS app that it hopes will help people discover more music. Facebook users will now be able to share Music Stories, which are 30-second snippets from shared songs or albums.
Facebook Messenger No Longer Requires Facebook Account
Facebook said beginning today people do not have to have a Facebook account to use Facebook Messenger. When first loading the app, users will have the option of signing in with a phone number rather than their Facebook account.