MoviePass' Location Tracking Draws Customer Ire
MoviePass, the popular movie subscription service, raised eyebrows this week when it admitted that it tracks users' location before and after they attend movies. MoviePass CEO Mitch Lowe called attention to the matter when speaking at an industry event. "We get an enormous amount of information," said Lowe in a report published by Media Play News. "We watch how you drive from home to the movies... [and] we watch where you go afterwards." The revelation didn't sit well with customers, some of whom took to social media to complain. The company insists tracking customer location is only meant to help improve its service. "We are exploring utilizing location-based marketing as a way to help enhance the overall experience by creating more opportunities for our subscribers to enjoy all the various elements of a good movie night," said the company in a statement provided to The Verge. "We will not be selling the data that we gather. Rather, we will use it to better inform how to market potential customer benefits including discounts on transportation, coupons for nearby restaurants, and other similar opportunities." Tracking user location has been a touchy subject for years. Many view the practice as a violation of privacy. MoviePass users, however, must consent to location tracking in order to use the app/service. For $10 per month, MoviePass customers can attend one movie per day at some 4,000 movie theaters around the country.
Powermat Charging Stations May Soon Require App
Powermat today announced a new "mobile engagement platform" that will allow public charging station providers such as Starbucks to push marketing directly to phones via an app. Companies that choose to deploy the new platform will be able to require users to download and install the app before their phones will charge.
Google Lets Android Users Merge iTunes, Google Movie Libraries Into One
Google today announced a new service called Movies Anywhere, which allows people to bring together their movie collections from Amazon, Google Play, iTunes, and Vudu into a single library that can be accessed from any device. Google is launching Movies Anywhere in the U.S.
Facebook Adds More Control Over Location Sharing In Messenger
Facebook today altered the way it handles location sharing within Messenger. Previously, Messenger allowed users to set their location-sharing status to on or off.
Verizon to Test AppFlash Search Tool On Some Android Phones
Verizon Wireless is prepared to roll out a new search tool on select Android handsets over the next few weeks. The tool, called Appflash, was developed by Evie.
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