Google Says Developers Can Use AMP for Email to Boost Gmail Experience
Google today said it is porting its AMP technology to Gmail. Developers now have access to AMP for Email, a tool that allows them to create interactive, actionable email experiences that take place within Gmail itself, rather than secondary browser windows. For example, Google suggests AMP for Email would let people submit RSVPs to events, or fill out questionnaires from within individual messages. Moreover, AMP for Email brings a sense of dynamic change to emails, which can be updated with accurate or new information. Google has given Pinterest, Booking.com, and Doodle early access to AMP for Email and says people should be on the lookout for AMP experiences from these providers in their Gmail soon. Developers interested in checking out AMP for Email will need to register with Google for access. Google expects to fully roll out AMP in Email to Gmail later this year, and it said it hopes developers will bring AMP to Email for other email platforms as well.
Facebook's Events App Reaches Android Devices
Dec 13, 2016
Facebook has made its Events application available to Android handsets via the Google Play Store. Events By Facebook, released to iOS devices in October, lets users find and schedule things to do with family and friends.
Facebook's Events App to Help You Find Things to Do
Oct 7, 2016
Facebook today announced a new app called Events, which is meant to help Facebook users find and schedule tings to do with family and friends. The app will highlight events that friends are planning to attend, new events added by liked pages, and updates from events to which users may have already RSVP'd.
Searching Google for Events Will Now Generate Personal Recommendations
Jul 26, 2018
Google today updated its main search tool with a new emphasis on helping people locate nearby events. Moving forward, generic searches for things like "events near me" will result in a list of events from a variety of sources, as well as vital details about those events.
Google's AMP Stories Let Web Publishers Tell Tap-Through Stories with Photos and Videos
Feb 13, 2018
Google today announced a preview of AMP stories, a new tool for creators to bring content to the mobile web in a new and engaging way. AMP stories were inspired by the likes of Snapchat and Instagram, which both offer people the ability to tell on-going, ephemeral stories that others swipe through.