Google Says Developers Can Use AMP for Email to Boost Gmail Experience
Google today said it is porting its AMP technology to Gmail. Developers now have access to AMP for Email, a tool that allows them to create interactive, actionable email experiences that take place within Gmail itself, rather than secondary browser windows. For example, Google suggests AMP for Email would let people submit RSVPs to events, or fill out questionnaires from within individual messages. Moreover, AMP for Email brings a sense of dynamic change to emails, which can be updated with accurate or new information. Google has given Pinterest, Booking.com, and Doodle early access to AMP for Email and says people should be on the lookout for AMP experiences from these providers in their Gmail soon. Developers interested in checking out AMP for Email will need to register with Google for access. Google expects to fully roll out AMP in Email to Gmail later this year, and it said it hopes developers will bring AMP to Email for other email platforms as well.
Feb 13, 2018
Google today announced a preview of AMP stories, a new tool for creators to bring content to the mobile web in a new and engaging way. AMP stories were inspired by the likes of Snapchat and Instagram, which both offer people the ability to tell on-going, ephemeral stories that others swipe through.
Jul 26, 2018
Google today updated its main search tool with a new emphasis on helping people locate nearby events. Moving forward, generic searches for things like "events near me" will result in a list of events from a variety of sources, as well as vital details about those events.
Apr 25, 2018
Google today introduced new features to Gmail both on the web and on mobile devices. The web version of Gmail sees the largest number of changes and adds smart features meant to help people move through their email more efficiently.
Apr 4, 2018
Facebook today made significant changes to its platform as it continues to deal with the fallout from the Cambridge Analytica breach. To start, the company now believes Cambridge Analytica was given improper access to the data of as many as 87 million people, mostly U.S.