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Google Says Developers Can Use AMP for Email to Boost Gmail Experience

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Feb 13, 2018, 9:41 AM   by Eric M. Zeman   @phonescooper

Google today said it is porting its AMP technology to Gmail. Developers now have access to AMP for Email, a tool that allows them to create interactive, actionable email experiences that take place within Gmail itself, rather than secondary browser windows. For example, Google suggests AMP for Email would let people submit RSVPs to events, or fill out questionnaires from within individual messages. Moreover, AMP for Email brings a sense of dynamic change to emails, which can be updated with accurate or new information. Google has given Pinterest, Booking.com, and Doodle early access to AMP for Email and says people should be on the lookout for AMP experiences from these providers in their Gmail soon. Developers interested in checking out AMP for Email will need to register with Google for access. Google expects to fully roll out AMP in Email to Gmail later this year, and it said it hopes developers will bring AMP to Email for other email platforms as well.

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