Google's AMP Stories Let Web Publishers Tell Tap-Through Stories with Photos and Videos
Google today announced a preview of AMP stories, a new tool for creators to bring content to the mobile web in a new and engaging way. AMP stories were inspired by the likes of Snapchat and Instagram, which both offer people the ability to tell on-going, ephemeral stories that others swipe through. AMP stories will work in similar fashion, but on the mobile web. AMP stories are built in the backbone of Google's existing AMP project, which gives them speed and reach. Publishers post an AMP story on their web page and link to it to help with discovery. Google says publishers can take advantage of existing tools, such as pre-rendering pages, caching, and optimizing for video so the end user experience is smooth. Google created preset templates with standard UI controls that it believes will work for most AMP stories, at least for now. Some publishers, including CNN, Conde Nast, Hearst, Mashable, Meredith, Mic, Vox Media, and The Washington Post, were given early access to put AMP stories to the test. Google says AMP stories are available for everyone to try on their web sites, and the story format is free and open to use. Publishers can find what they need from Google's developer web site. For end users, Google says people can find AMP content by opening their mobile browser and searching for "g.co/ampstories" along with one of the content creators listed above.
May 1, 2018
Instagram today revealed several new features meant to help connect and protect users that it will add over the next few months. First up is video chatting.
Jun 22, 2018
YouTube is expanding the features offered to its top creators in an effort to help them put their fan base to use. First, it is adding Channel Memberships.
Nov 29, 2017
YouTube is adopting a video feature that has already been duplicated across Snapchat, Instagram, Facebook, and others. Creators who have more than 10,000 subscribers will be able to post Reels, short clips that can be stitched together to make a longer video.
Nov 19, 2018
Instagram today said it is taking steps to reduce what it calls "inauthentic activity" across the social network. The company says more accounts have begun to use third-party apps to boost their follower numbers and inflate like counts.
Dec 14, 2017
Snapchat today debuted Lens Studio, a desktop application that makes it easy for anyone to design and create Lenses for the Snapchat community. Snapchat says Lens Studio is free to Mac and Windows, and guides creative types through the process of animating their ideas for mobile devices.