Snapchat Users Can Now Create Their Own Lenses and Filters
Snapchat today made it possible for people to create their very own lenses and filters that can be used in pre-defined areas. Custom filters, for example, can be created by people holding events, such as weddings or birthday parties. They design the filter, create an area on the map in which the filter is available, and anyone who attends the event will be able to use the filter while on site. People can create custom lenses in much the same way. Geographic areas can be as small as 20,000 square feet or as large as 5 million square feet. The price of the filters/lenses starts at $10 and increases based on the size of the area to which they are being offered. Snapchat doesn't expect individuals to use the new custom filters or lenses everyday; rather, it expects organizers and brands will use them to call attention to specific events. The tools are available on the web and via the iOS Snapchat app.
Aug 15, 2017
Snapchat hopes its latest feature, found within Snapchat Stories, will make live events far more interactive. Crowd Surf uses the audio captured at events such as concerts to create a seamless experience, allowing people to jump from viewpoint to viewpoint of all those sharing the experience in Snapchat.
Jun 21, 2017
Snapchat today updated its mobile app and made it possible for users to share their location with one another. The tool appears to have just two modes, on and off.
Jul 26, 2018
Google today updated its main search tool with a new emphasis on helping people locate nearby events. Moving forward, generic searches for things like "events near me" will result in a list of events from a variety of sources, as well as vital details about those events.
Dec 14, 2017
Snapchat today debuted Lens Studio, a desktop application that makes it easy for anyone to design and create Lenses for the Snapchat community. Snapchat says Lens Studio is free to Mac and Windows, and guides creative types through the process of animating their ideas for mobile devices.