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Google to Use Mobile Site Loading Times to Peg Search Rank

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Jan 17, 2018, 4:58 PM   by Eric M. Zeman   @zeman_e

Google says it plans to down-rank mobile web sites that deliver slow loading times. The search giant hopes to improve how mobile search behaves on devices and will prioritize mobile web sites that load quickly over those that do not. Google is calling this the "Speed Update" and it will apply to all web pages, no matter the technology used to build the site. The company is encouraging those who develop mobile web sites to tweak performance in order to keep their ranking higher. (Developers can find guidelines from Lighthouse, PageSpeed Insights, and the Chrome User Experience Report.) Google plans to implement the page speed ranking factor for mobile searches in July 2018.

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