Pandora Spins a New Tune with Video Ads to Unlock Premium Sessions
Pandora today rolled out a new way to enjoy streaming music on mobile devices. Moving forward, people who use Pandora's free, ad-supported service will be able to listen to a specific song, album, or playlist after viewing a 15-second video ad. Before today, searching for a specific song only created a radio station based on that search. The video ad unlocks Pandora Premium for a limited time, meaning people can search for and listen to other songs directly after viewing the ad. Pandora says the idea is to offer premium on-demand features even to users who don't pay for its monthly listening plans. Beyond on-demand listening to specific songs or artists, ad-supported listeners can take advantage of personalized, automated playlists, and background music playback when multitasking. Pandora offers two paid tiers. Customers who pay $5 per month gain an ad-free experience with higher-quality playback, unlimited skips, and up to four offline stations. People who subscribe to Pandora Premium for $10 per month enjoy the ability to search for and play any song, album or artist, create personal playlists, and download customized playlists for offline listening. The new video ad experience will be available within the Android and iOS apps over the next few days.
May 17, 2018
YouTube today announced YouTube Premium and YouTube Music, services that replace YouTube Red and YT Music, respectively. Moving forward, YouTube Premium will be the video site's top-tier service, offering originals, ad-free play, background play, and downloads across YouTube.
Sep 17, 2018
Google has updated Sound Search with some of the neural network-backed AI found in its Now Playing tool. Now Playing debuted on the Pixel 2 in late 2017.
Jun 28, 2018
Instagram today made it possible for users to add songs to their stories. Moving forward, a music icon appears when users add a sticker to a photo or video within the Stories tool.
Oct 11, 2018
Apple and Genius today announced a new partnership that brings new features to Apple Music and to Genius. Genius is a crowd-sourced encyclopedia of music that offers lots of information about songs, including their full lyrics.