Pandora Spins a New Tune with Video Ads to Unlock Premium Sessions
Pandora today rolled out a new way to enjoy streaming music on mobile devices. Moving forward, people who use Pandora's free, ad-supported service will be able to listen to a specific song, album, or playlist after viewing a 15-second video ad. Before today, searching for a specific song only created a radio station based on that search. The video ad unlocks Pandora Premium for a limited time, meaning people can search for and listen to other songs directly after viewing the ad. Pandora says the idea is to offer premium on-demand features even to users who don't pay for its monthly listening plans. Beyond on-demand listening to specific songs or artists, ad-supported listeners can take advantage of personalized, automated playlists, and background music playback when multitasking. Pandora offers two paid tiers. Customers who pay $5 per month gain an ad-free experience with higher-quality playback, unlimited skips, and up to four offline stations. People who subscribe to Pandora Premium for $10 per month enjoy the ability to search for and play any song, album or artist, create personal playlists, and download customized playlists for offline listening. The new video ad experience will be available within the Android and iOS apps over the next few days.
Mar 13, 2017
Pandora today finally launched its long-awaited Pandora Premium music service for mobile devices and the web. Pandora Premium is a $10-per-month music streaming service that competes with Apple Music, Spotify, and Google Play Music.
May 17, 2018
YouTube today announced YouTube Premium and YouTube Music, services that replace YouTube Red and YT Music, respectively. Moving forward, YouTube Premium will be the video site's top-tier service, offering originals, ad-free play, background play, and downloads across YouTube.
Nov 6, 2017
Google Assistant on Android handsets is now able to identify songs playing in the background. As long as the music is audible, querying the Assistant with "what song is this?"
Sep 17, 2018
Google has updated Sound Search with some of the neural network-backed AI found in its Now Playing tool. Now Playing debuted on the Pixel 2 in late 2017.