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Apple to Let People Pre-Order Apps

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Dec 12, 2017, 8:20 AM by Eric M. Zeman

Apple has made it possible for people to pre-order applications. Technically, the power is being given to developers, who can publish product pages and accept orders ahead of the app's release. Once the app is ready for download, customers will be notified and it will automatically download to their device. Developers can further advertise their apps by using the pre-order badges in their marketing materials. In another change, developers can now offer new customers discounted introductory pricing for auto-renewable subscriptions that are managed on the App Store. For example, digital magazines can offer the first three months of a 12-month subscription for a lower price. Developers can do this thanks to a new API in iOS 11.2 that allows them to configure introductory pricing. The new tools are available to developers today, and will reach end users soon.

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