Google Takes Steps to Ensure Search Results Are Locally Relevant
Google today said it has updated the way it handles queries in Search and Maps when people travel. Moving forward, people will be served search results based on their actual location, not the domain they've indicated on the web (such as .com, .uk, .de, etc.) Google says people using Search in the U.S. will automatically be served Search and Maps results for U.S. locations. When a U.S. user travels to Canada, Google will automatically switch to the country service for Canada in order to deliver the best, most-relevant results while that person is traveling. Google will switch country service back to the U.S. when that traveler returns to the States. People can customize this if they wish. Google says the update won't impact how well Google Search and Google Maps work. Instead, results should automatically follow people as they move from country to country. The reason behind the change is that many people often type in the domain for their home country even when traveling abroad, which can skew results. The change is being made to the mobile web, the Google app for iOS, and desktop Search and Maps.
Mar 22, 2017
Google today made it possible for Maps users to share their exact location with friends and family. In Maps, users need only tap the blue dot (signifying their location) and select those with whom they'd like to share.
Sep 28, 2018
Google says it has updated how it handles search for travelers in a way that should make it easier to piece together trips over time. When searchers first look for certain travel destinations, Google will begin to show things to do and related travel articles.
Nov 15, 2017
Google today announced a comprehensive update to the Google Assistant. Most of the changes are meant for developers, but everyone will benefit from Assistant's improved ability to interact with third-party applications.
Sep 24, 2018
Google says it is making a "fundamental shift" in how it thinks about Google Search. The company hopes the changes will make searches more visual and, in the end, more helpful.