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Google Takes Steps to Ensure Search Results Are Locally Relevant

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Oct 27, 2017, 12:07 PM   by Eric M. Zeman   @zeman_e

Google today said it has updated the way it handles queries in Search and Maps when people travel. Moving forward, people will be served search results based on their actual location, not the domain they've indicated on the web (such as .com, .uk, .de, etc.) Google says people using Search in the U.S. will automatically be served Search and Maps results for U.S. locations. When a U.S. user travels to Canada, Google will automatically switch to the country service for Canada in order to deliver the best, most-relevant results while that person is traveling. Google will switch country service back to the U.S. when that traveler returns to the States. People can customize this if they wish. Google says the update won't impact how well Google Search and Google Maps work. Instead, results should automatically follow people as they move from country to country. The reason behind the change is that many people often type in the domain for their home country even when traveling abroad, which can skew results. The change is being made to the mobile web, the Google app for iOS, and desktop Search and Maps.

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