Google Improves Visibility of Instant Apps with 'Try It Now' Button
Google today outlined a number of improvements it has made to the Play Store in order to help both consumers and developers make the most of Android apps and games. The most significant user-facing change is the addition of a "Try It Now" button that accompanies Instant Apps in the Play Store. This allows people to jump right into the app for sampling purposes without downloading or installing the full application. The idea is to give people a taste of what the app or game delivers without requiring them to download or pay for it right away. Google believes this will boost download numbers for developers. The Play Store now includes trailers for games and expanded screenshots depicting gameplay, as well as previews for upcoming releases. The curated Editors' Choice section is now live in 17 countries, providing the best apps and games with even more visibility on end-user devices. Google has made changes to the way it handles subscriptions, though these changes mostly benefit developers. For example, developers can now offer shorter free trials (minimum of three days), as well as enforce one free trial to reduce the potential for abuse. Moreover, beginning in January the subscription fee expense for developers will drop from 30% to 15% for customers who stick around for more than 12 months for any given subscription.
Mar 19, 2018
Google today announced several changes to the Google Play Store and Google Play Games apps that should entice Android device owners to check out the latest games. A new feature called Google Instant Play lets people tap and try games directly in the Google Play Store and Google Play Games app without first downloading the game.
Oct 18, 2018
Google today updated its Play Store developer tools, giving app writers more latitude to build and test their apps. To start, the Android App Bundle should allow for downloads that are 8% smaller, and on-device packages that are 16% smaller.
Mar 7, 2018
Google today made the first preview of Android P available to developers. The revised version of Android adds a number of user-facing features as well as tools for app writers.
Mar 19, 2019
Google today announced a new, cloud-based service called Stadia that lets people play high-quality games on any device without downloading them. It also caters to people who like to watch others play games, in a way that's integrated with YouTube and competes with Twitch.
May 24, 2018
Two of the largest social networks are doing more to call out political advertisements. Both Facebook and Twitter today outlined their new policies, which should increase the visibility of ads that are purchased for political purposes.