Google to Prioritize Non-Crashy Apps In Play Store
Google today said it has taken steps to improve the quality of apps that appear in Play Store searches. Google has adjusted its search algorithm to account for app performance metrics. Google found that apps with excessive battery usage, slow render times, and frequent crashes were poorly rated and often uninstalled or unused by consumers. Moving forward, Google will account for these metrics as it performs searches. Google says this change "results in higher quality apps being surfaced in the Play Store more than similar apps of lower quality." Google encourages developers to ensure their apps are of high quality in order to rank higher in search results. It lists several tools developers can put to use in order to improve their apps. Google claims developers who reduce crashes, in particular, will see average app ratings go up. Higher app ratings generally lead to more downloads and engagement.
Apple Says iOS 12 Will Be Faster, Work Better On Older iPhones
Jun 4, 2018
Apple today announced iOS 12, its next-generation platform for the iPhone and iPad. Apple says it spent time improving the performance of the operating system, which in claims will work well on iPhones and iPads that went on sale as far back as 2013.
Google Takes Steps to Ensure Search Results Are Locally Relevant
Oct 27, 2017
Google today said it has updated the way it handles queries in Search and Maps when people travel. Moving forward, people will be served search results based on their actual location, not the domain they've indicated on the web (such as .com, .uk, .de, etc.) Google says people using Search in the U.S.
Google to Use Mobile Site Loading Times to Peg Search Rank
Jan 17, 2018
Google says it plans to down-rank mobile web sites that deliver slow loading times. The search giant hopes to improve how mobile search behaves on devices and will prioritize mobile web sites that load quickly over those that do not.
Google to Tackle Annoying Popup Mobile Ads
Aug 23, 2016
Google today said it plans to change how it ranks mobile search results in a way that will make content easier to find and consume. First, the company will remove the "optimized for mobile" tag that often accompanies results.