Huawei Prepping Mate 10 While Cutting Low-End Phones
Huawei says its forthcoming flagship handset will be a better device than Apple's next iPhone. "We will have an even more powerful product," said Richard Yu, head of Huawei's consumer division, in an interview with Bloomberg. "The Mate 10, which has much longer battery life with a full-screen display, quicker charging speed, better photographing capability and many other features that will help us compete with Apple." Huawei is expected to reveal the Mate 10 as soon as September 2 at a press event scheduled during the IFA trade show in Berlin. At the same time, Yu said Huawei plans to exit the entry-level segment of the smartphone market. "We are giving up the very low-end devices because the margin in this is extremely low, and it’s not making enough profit for us." Moving forward, Huawei will focus on mid-range and high-end devices.
Best of IFA 2017
IFA is Europe's big consumer tech show. Every year we head over to Berlin to check out everything in person, and honor the standouts with our Best of IFA award.
Best of IFA 2016
Sep 2, 2016
IFA is Europe's big consumer tech show. Every year we head over to Berlin to check out everything in person.
Huawei Hopes AI-Assisted Camera Will Set Mate 10, Mate 10 Pro Apart
Oct 16, 2017
Huawei today announced the Mate 10 and Mate 10 Pro, the Chinese company's flagship smartphones heading into the end of the year. The Mate 10 (left) and Mate 10 Pro (right) are high-end devices with curved glass panels front and back, and a metal frame in between.
HTC to Drop Entry-Level Phones, Focus On Profits
Feb 16, 2017
HTC plans to exit the entry-level phone market moving forward and will instead focus its handset portfolio on high-margin devices. The company made the comments during a conference call with media to discuss its fourth quarter financial results.