Kodak Ektra Improves Camera and Lowers Price As It Makes US Debut
Eastman Kodak and Bullitt Group this week launched the Ektra smartphone in the U.S. The handset was first announced in October 2016. Bullitt Group, which manufactures the Ektra, is the company behind other brand-name handsets, such as CAT. The Kodak Ektra is a camera-first smartphone and features a retro design. The Ektra has a 21-megapixel Sony IMX230 sensor with an aperture of f/2.0 and dual LED flash. It includes optical image stabilization, phase-detection autofocus, and can capture 4K video. The front-facing camera has a 13-megapixel sensor. The phone includes a 5-inch full HD screen, MediaTek Helio X20 processor with 3 GB of RAM and 32 GB of storage, and a 3,000mAh battery. Kodak and Bullitt have improved the phone since it was first announced, particularly where the camera is concerned. The phone now includes support for RAW image capture, and has improved auto-focus, white balance, and color performance. Perhaps more importantly, Kodak and Bullitt have reduced the price significantly. In January, the companies said the phone would go on sale in April for $549. This week, the phone reached Kodak's web site for just $399, which makes it a much more compelling and affordable option. The Kodak Ektra is sold unlocked with support for the LTE networks of AT&T, T-Mobile, and their prepaid brands.
Bullitt Group is back with another Kodak-branded smartphone and believes it has a better combination of form, features, and functionality in the Ektra. The Ektra clearly taps into the nostalgia factor thanks to its resemblance to older cameras.
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