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Android Pay to Support Payments via Google Assistant

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May 18, 2017, 3:11 PM by Eric M. Zeman

Google this week rolled out the Google Payment API, a new set of capabilities that will allow anyone to make in-app or online payments with any debit or credit card associated with their Google account. Google says this option will simplify the process for people to checkout and make purchases online, as it negates the need to fill out cumbersome purchasing forms. Moreover, the API will make it possible for people to send or receive payments via the Google Assistant. Whether the Assistant is accessed through a smartphone or Google Home, users can say, "Ok Google, send $10 for Jane for pizza" and Google will do exactly that. A separate payment tool for developers, called the Card Linked Offers API, smoothes over the process of supporting loyalty cards and programs. It gives developers a new channel for interacting with customers and rolling out targeted offers. From a consumer standpoint, it will be far easier to add loyalty cards to Android Pay once developers update their app with the Card Linked Offers API. Google expects these capabilities to roll out later this year.

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