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Google Chrome may Block Obnoxious Ads

Article Comments  2  

Apr 20, 2017, 9:27 AM   by Rich Brome   @rbrome

Google is planning to add a limited ad-blocking feature to its Chrome browser for both mobile and desktop platforms, according to the Wall Street Journal. The feature would only block the most obnoxious ads, such as pop-ups, those that auto-play sound, and overlays with a timer before you can view content. These specific ad types have been determined to be "beneath a threshold of consumer acceptability" by the Coalition for Better Ads. Google's plans for the feature are still in flux. Chrome may block only these ad types, or it may block all ads on sites that display some offending ads. The company has not yet announced the feature, and could still decide not to launch it. Google earned $60 billion in revenue last year from online advertising.

more info at Wall Street Journal »

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Apr 20, 2017, 10:21 AM

Two Types of Ads Bug Me

I don't really object much to ads since they can usually be ignored. If a video I'm watching has an ad before, or even during, I can deal with that.

It's the ones that play in a separate box on the page, that I hate most. I'm trying to watch the actual content and the other audio stream steps on it.

The other thing I hate are the "delayd popups". You get to the site and start reading, but the ad pops up 30 seconds later, interrupting you.
I also hate the adds that look like additional news stories and are just lies and have obnoxious or inapropriate thumbnails
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