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Facebook Adds Personal Fundraising Tool

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Mar 30, 2017, 1:06 PM by Eric M. Zeman

Facebook today made it easier for people to raise money to cover a variety of unexpected costs. Facebook is starting with six types of fundraising categories to help cover education expenses, medical costs, pet medical costs, crisis relief from natural disasters, personal emergency relief from house fires or theft, and funeral and loss expenses, such as burials. Facebook plans to review each request before allowing them to go live and will tweak the service over time based on how well it works. Facebook believes making this fundraising tool available where people are already connected to friends and family will help build momentum for individual causes. People will be able to donate to personal fundraisers without leaving the Facebook app. The personal fundraiser tool will reach U.S. users over age 18 over the next few weeks. The tool competes with similar services from third parties, such as GoFundMe.

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