Facebook Folds More Snapchat Features Into Its Main Mobile App
Facebook today expanded the way people are able to share photos and videos by bringing new camera tools to its mobile application. First, the camera is more accessible from within Facebook. A tap will turn it on. The camera includes dozens of effects like masks, frames, and interactive filters that people can apply to their pictures or movies. Reactive effects, specifically for videos, let people interact with on-screen animations in real time. Facebook is partnering with several movie studios and visual artists to ensure that the selection of effects changes over time. Second, Facebook is bringing stories, pioneered by Snapchat and later adopted by Facebook's own Instagram, to the main app. Stories will appear above the news feed and disappear automatically after 24 hours. Stories do not show up directly on users' timelines unless they want them to. Third, the app includes more sharing tools. Stories, as well as regular photos and videos, can be shared directly with others for one-time viewing. Photos and videos sent via the new Direct tool can be seen once, though the recipient will be able to respond. These new features are available to the Android and iPhone versions of Facebook mobile this week. The apps are free to download from the Google Play Store and iTunes App Store, respectively.
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