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AT&T Bundling HBO for Free with Some DirecTV Now Plans

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Mar 8, 2017, 8:14 AM by Eric M. Zeman

AT&T is rewarding what it calls "loyal" customers of its DirecTV Now service with free HBO. People who subscribe to the Go Big and Gotta Have It packages will receive HBO for free for 12 months. People who subscribe to the less expensive Live a Little and Just Right packages will receive a $5 discount on HBO for up to six months. Those who've already added HBO to their DirecTV Now service will see their bills adjusted accordingly. AT&T says subscribers will be able to use their DirecTV Now login credentials to access HBOGo, as well.The loyalty reward is available to any DirecTV Now customer with an account active as of March 6. AT&T launched DirecTV Now in November 2016. The service offers four packages that range from $35 to $70 per month with up to 120 channels. It is available to Android and iOS devices, as well as the web.

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