HTC to Drop Entry-Level Phones, Focus On Profits
Feb 16, 2017, 9:03 AM by Eric M. Zeman
HTC plans to exit the entry-level phone market moving forward and will instead focus its handset portfolio on high-margin devices. The company made the comments during a conference call with media to discuss its fourth quarter financial results. HTC said it will continue to sell and support entry-level phones that are already in the channel, but the company will reduce the total number of new phones to six or seven for the 2017 calendar year. HTC cited the high level of competition in the entry-level space as one reason for dropping low-cost phones from its lineup, as well as the slim chance it will be able to create profits from such phones. The company said it needs to focus on profitability in its handset business moving forward and will thus make only mid-range and high-end devices. HTC announced the U Ultra (pictured) and HTC U Play at the Consumer Electronics Show in January. These phones are expected to go on sale in March.
HTC's flagship handset for the year is the U Ultra, a stunning slab of metal and glass. This powerful Android smartphone combines an attractive design with a solid spec sheet.
The HTC U Ultra and U Play are the company's new high-end phones, replacing the iconic HTC 10 and One series. They sport flowing 3D curved glass on the back, and high-end specs.
Apr 17, 2017
HTC today kicked off a week-long sale that sees some of the best-ever prices for its handsets. Notably, the new HTC U Ultra has been knocked from $749 down to $599, a significant cut for the smartphone.
Mar 8, 2017
HTC has indicated via its web site that the U Ultra, the company's flagship handset for 2017, will begin shipping on March 10. The $750 smartphone comes in black, white, or blue, and features a 5.7-inch screen, Snapdragon 821 processor, 16-megapixel camera, and personalized sound profiles.
Jan 12, 2017
HTC today announced its new flagship phone, the HTC U Ultra, along with a smaller version, the U Play. Both phones have a new design with colorful glass on the front and back, and a metal frame.