BlackBerry Signs Licensing Deal with India's Optiemus
BlackBerry today said it has licensed its smartphone brand to Optiemus, a smartphone maker based in India. The deal represents the third such agreement forged by BlackBerry with other hardware manufacturers. The most notable licensing deal is with TCL, the parent company of Alcatel, though BlackBerry has a similar deal in place with a joint venture in Indonesia called PT BB Merah Putih. Like the first two agreements, this third licensing deal means Optiemus will design, build, and sell Android-based, BlackBerry-branded handsets in India, Sri Lanka, Nepal, and Bangladesh. BlackBerry says the deal conforms with India's "Make In India" program, which requires the creation of local jobs and facilities. Optiemus did not immediately announce any new smartphones under the BlackBerry brand. The move is strategically important for BlackBerry because it now has distribution channels into the world's three largest smartphone markets: China, India, and the U.S. TCL, which distributes BlackBerry devices to North America, is expected to fully reveal the BlackBerry Mercury smartphone later this month at the Mobile World Congress trade show.
Feb 24, 2019
TCL Communication — the company behind Alcatel and BlackBerry phones — is planning to launch one or more foldable phones with a flexible display in 2020, and showed off several of its current concepts at the MWC trade show this week. The company has been actively working on the project for a couple of years already, the result of which is a proprietary, patented hinge design that the company calls DragonHinge.
Feb 25, 2017
TCL today announced the KEYone, a BlackBerry smartphone that combines a large screen, full QWERTY keyboard, and hardened Android software in an aluminum body. TCL first teased the phone at CES last month, but has now shared all the KEYone's details.
Jan 7, 2019
TCL — maker of Alcatel and BlackBerry phones as well as TVs under their own brand — is getting into the affordable headphone business. The company today announced its first lineup of TCL-branded wired and Bluetooth personal audio devices for the US, with four sub-brands.
Sep 5, 2019
TCL Communication — the company behind Alcatel, BlackBerry, and Palm phones — is branching out with a new line of phones under its own TCL brand. The first model is called the Plex and is higher-end than most Alcatel-branded phones.