Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure. "Now that that business is stable, we're putting a lot of energy into Boost and Virgin." Claure has spent the last 18 months trimming costs at Sprint and getting its network strategy under control. With these tasks largely on track, the company is now focusing on its prepaid brands, which it has de-emphasized for a while. "I envision Virgin as being our disruptive brand," said Claure. "You're going to see us test different models. One model we're testing that we like is, rather than subsidizing handsets, actually providing free airtime with no subsidy on the handset. So you're going to see Virgin be our disrupter brand. And you're going to see Boost be a very strong brand that can give good competition to both Cricket and Metro." Claure didn't say when it might actually unveil the new, "disruptive" Virgin Mobile.
Moto's new g-series phones bring up-to-date features, upgraded specs, and clean Google software to three models ranging from $200 to $300. This year's series moves to a notched-screen design, steps up to a Qualcomm Snapdragon 632 processor, and supports USB-C across the board.
Jun 21, 2017
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.
Apr 29, 2018
T-Mobile and Sprint today announced plans to merge in an all-stock deal that will create a "New T-Mobile" worth $146 billion. The new company's combined radio spectrum assets will allow it to accelerate deployment of 5G technology.
Jan 23, 2017
Sprint today said it has acquired a 33% stake in Tidal, a music and entertainment platform. Sprint plans to make Tidal's service available to its 45 million retail customers.