Sprint Planning to Use Virgin Mobile As Market 'Disrupter'
Sprint intends to relaunch its Virgin Mobile brand later this year and will use the prepaid service to shake things up. "We've put most of our attention in the postpaid handset business, which is where 80% of the profit in this industry comes from," said CEO Marcelo Claure. "Now that that business is stable, we're putting a lot of energy into Boost and Virgin." Claure has spent the last 18 months trimming costs at Sprint and getting its network strategy under control. With these tasks largely on track, the company is now focusing on its prepaid brands, which it has de-emphasized for a while. "I envision Virgin as being our disruptive brand," said Claure. "You're going to see us test different models. One model we're testing that we like is, rather than subsidizing handsets, actually providing free airtime with no subsidy on the handset. So you're going to see Virgin be our disrupter brand. And you're going to see Boost be a very strong brand that can give good competition to both Cricket and Metro." Claure didn't say when it might actually unveil the new, "disruptive" Virgin Mobile.
Moto's new g-series phones bring up-to-date features, upgraded specs, and clean Google software to three models ranging from $200 to $300. This year's series moves to a notched-screen design, steps up to a Qualcomm Snapdragon 632 processor, and supports USB-C across the board.
Jul 26, 2019
The US Department of Justice has given its blessing to the proposed merger of T-Mobile and Sprint. Several conditions — including a comprehensive deal with Dish intended to create a small fourth national carrier — have satisfied the federal government's anti-trust concerns.
Jul 26, 2019
Dish Network will pay $5 billion to buy significant Sprint assets in an attempt to create a new national 5G wireless network, in a deal brokered by the US Department of Justice to win approval for T-Mobile merging with Sprint. The deal includes $3.6 billion for licenses to 14 MHz of nationwide 800 MHz spectrum.
Jun 21, 2017
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.