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Pandora Reveals Its Premium Streaming Service

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Dec 7, 2016, 8:41 AM by Eric M. Zeman

Pandora has taken the wraps off Pandora Premium, its $10-per-month music streaming service that will compete with Apple Music, Spotify, and Google Play Music. Like similar products, Pandora Premium offers ad-free, all-you-can-eat streaming of millions of tracks. It includes unlimited skips and downloads for offline listening. Pandora Premium competes with Pandora's own $5 monthly product, which is also ad-free and allows for some skipping. The major difference between the two is the recommendation engine. Pandora Premium relies on the data Pandora has collated via the Music Genome to the tune of one billion data points per day. It also takes advantage of users' own "thumbs up" activity and will create playlists based on those songs. The Premium product will be more aggressive about pushing recommendations, particularly when users reach the end of a play list or album. Pandora expects to launch Pandora Premium for mobile devices and the web early next year.

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