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AT&T Announces 'DirecTV Now' Internet-Based TV Service

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Nov 28, 2016, 4:28 PM   by Eric M. Zeman

AT&T today announced an over-the-top television service called DirectTV Now. It includes a range of live, streamed television and on-demand content at a variety of price points. The $35 option includes 60+ channels. Customers will need to opt for the $50 plan for 80+ channels, the $60 plan for 100+ channels, or the $70 plan for 120+ channels. Premium movie channels, such as HBO and Cinemax, cost $5 per month extra. (No CBS/Showtime programming for now.) DirecTV Now will be streamed over internet connections, including both wired and wireless, and is available to most connected devices and platforms. The service launches November 30 and will be available to Amazon Fire TV and Fire TV Stick; Android phones and tablets; iPhone, iPad, and Apple TV; Chromecast; Google Cast-enabled LeEco ecotvs and Vizio SmartCast Displays; as well as the web. AT&T said more platforms and devices will be available starting next year. At launch, early adopters will be able to score the 100+ channel option for $35 per month. This is a limited promotion, but those who sign up early will be grandfathered in. Moreover, AT&T is working with several hardware vendors, including Amazon, Apple, and LeEco, by offering between one and three months of service for free with select purchases. Last, AT&T is zero-rating DirecTV Now for its wireless customers, who won't see their data plans hit when streaming DirecTV Now content.

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