AT&T and Verizon Change Up Prepaid Offerings
AT&T and Verizon Wireless have recently made changes to their respective prepaid services and taken dramatically different approaches in the process. AT&T's GoPhone customers now have more options than ever, while Verizon Wireless Prepaid customers have even fewer options. Specifically, AT&T improved the data add-on plans for GoPhone. For example, the $30 GoPhone plan (which does not include any data) allows customers to buy data access in increments of 250 MB rather than increments of 100 MB. Similarly, the $45 GoPhone plan lets customers buy more access in 1 GB increments rather than 500 MB increments. The prices for the add-ons remain the same. Last, the $60 GoPhone plan now allows people to buy extra data in 1 GB and 3 GB allotments. These changes give GoPhone subscribers more flexibility to manage their plan on a monthly basis. Conversely, Verizon Wireless has removed entirely its entry-level $15 monthly plan for feature phones. Verizon also nixed its $30 prepaid plan for smartphones, which included unlimited talk and text, but no data (WiFi only). The only two Verizon Prepaid options that remain are the $45 and $60 plans. Verizon Wireless CFO Fran Shammo has gone on the record before saying the company does not intend to chase low-profit customers.
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