BlackBerry to Kill Off Smartphone-Making Business
BlackBerry today said it will no longer make and sell its own smartphones. Instead, it will rely on original device manufacturers to design and make devices that will carry BlackBerry branding and software. The company employed this strategy earlier this year with the DTEK50, which was a rebranded Alcatel Idol 4. BlackBerry uses Google's Android platform as a base and hardens it with respect to bugs and security. It then packages this with its BlackBerry Suite of apps and services. "We are reaching an inflection point with our strategy," said CEO John Chen. "Our financial foundation is strong, and our pivot to software is taking hold. Under this strategy, we are focusing on software development, including security and applications. The company plans to end all internal hardware development and will outsource that function to partners." BlackBerry calls this its Mobility Solutions strategy. The company has already forged a licensing agreement with a telecom joint venture in Indonesia. BlackBerry announced the news along with its fiscal 2017 second quarter earnings report. The company generated $352 million in revenue, of which $156 million came from its software business.
Review: BlackBerry DTEK50
The DTEK50 runs BlackBerry's apps and services on Google's operating system and Alcatel's hardware. It's a curious collaboration of sorts that adds up to a better 'Berry.
Hands-On with the BlackBerry DTEK50
BlackBerry's DTEK50 may be a rebadge of the Alcatel Idol 4, but it still manages to look and feel like a BlackBerry. This slim slab should appeal most to those who need enterprise-class security for their business smartphone.
BlackBerry Expands Hub+ to More Android Phones
Sep 8, 2016
BlackBerry today made its BlackBerry Hub+ suite of enterprise applications available to a wider range of devices. At the same time, it added five more apps to the suite.
BlackBerry Overhauls Productivity Tab for Android
Mar 30, 2017
BlackBerry today pushed out a brand new version of the Productivity Tab application for Android handsets, including the Priv, DTEK50, and DTEK60. BlackBerry says the Productivity Tab is now cleaner and more user friendly thanks to the addition of features such as Quick Triage for items in the Hub.
BlackBerry Delivers Significant Update to Priv and DTEK50
Aug 3, 2016
BlackBerry today began rolling out a series of software updates to its Android-based handsets, the Priv and DTEK50. The upgraded software adds new features and improves functionality across various apps.