Sprint Debuts Unlimited Plan of Its Own
Sprint today announced Unlimited Freedom, a service plan that provides unlimited talk, text, and data for two lines at $100 per month. Sprint says the Unlimited Freedom plan offers "optimized streaming" for "video, gaming, and music" and "unlimited LTE data for most everything else." Specifically, video resolution is capped at 480p resolution when streamed over the network, while games are capped at 2Mbps, and music is capped at 500Kbps. The first line costs $60 per month, the second line costs $40, and lines three through eight cost $30 each. A family of four costs $160 per month before device payments, taxes, and fees. Further, Sprint's Boost Mobile prepaid brand has a simpler, unlimited offer called Unlimited Unhook'd. For $50 per month, Boost customers get unlimited talk, text, optimized videos/music, and unlimited data for everything else. Additional lines cost $30 per month for lines two through five. Boost is offering a starter line, too, that costs $30 per month and includes unlimited talk, text, and 1 GB of LTE. Both Sprint's and Boost's new unlimited plans will be available starting August 19.
Jul 26, 2019
The US Department of Justice has given its blessing to the proposed merger of T-Mobile and Sprint. Several conditions — including a comprehensive deal with Dish intended to create a small fourth national carrier — have satisfied the federal government's anti-trust concerns.
Jun 21, 2017
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.
May 11, 2017
Boost Mobile today unveiled a new marketing campaign to drum up interest in the carrier and also debuted several new promotions. The Project Switch campaign, which includes television commercials, highlights how simple it is for consumers to switch from their carrier to Boost Mobile.
Jul 12, 2018
Sprint today announced new "Unlimited Plus" and "Unlimited Basic" plans. Unlimited Plus replaces the old Unlimited Freedom plan and raises the price from $60 to $70 per month for the first line.
Mar 19, 2018
Google today announced several changes to the Google Play Store and Google Play Games apps that should entice Android device owners to check out the latest games. A new feature called Google Instant Play lets people tap and try games directly in the Google Play Store and Google Play Games app without first downloading the game.