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LeEco Planning Big Fall Launch in U.S.

Jun 16, 2016, 8:25 PM by Rich Brome
updated Jun 16, 2016, 8:49 PM

Chinese technology firm and phone maker LeEco is in the midst of a hiring spree in the U.S., preparing to a make a big splash in the U.S. market in the fall, according to Todd Witkemper, LeEco Director of PR. The company plans to bring both phones and a video streaming service to the U.S. The company already offers streaming services with Chinese and Indian content, and phones for the global market. Its U.S. products will be distinct, targeted specifically at U.S. millennials. The company is currently negotiating with rights holders for U.S. video content — both recorded and live — to offer via its service, which will be featured in the interface of its phones. The phones will also support other, more established streaming services. The phones will be sold on the unlocked market. The company already has well over 400 U.S.-based employees, and aims to have 1,000 by the end of the year, spread across four west-coast locations. The company was previously known as LeTV, and made a splash with its Max Pro phone at CES, the first phone with the Snapdragon 820 processor. The company originally planned to bring the Max Pro to the U.S. early in 2016, but has refocused on this new strategy led by its U.S. team.

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Comments

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This forum is closed.

middlekid3058

Jun 16, 2016, 8:47 PM

Well good luck with that...

I think I will just take my GNOTE5 and my youtube,vine, periscope, musical.ly, and other services. Who in the US wants to watch Chinese and Indian content? The US content offering will be what? The phones will be $400 unlocked

thank you, come again

Rich Brome

As the article says:

"Its U.S. products will be distinct, targeted specifically at U.S. millennials. The company is currently negotiating with rights holders for U.S. video content — both recorded and live — to offer via its service, whi...
(continues)

Charles Bigelow

Jun 17, 2016, 8:49 AM

LeEco

There are numerous Chinese manufacturers that do not have phones in the North American market. ZTE, Huawei, HTC, are the only ones that have really had any success in the North American market so far.
As long as the LTE bands are compatible with US carriers, many of the phone are quite comparable to what is already out on the US market.
I have a Gionee and not a problem with it. Bought it unlocked for under $400.
Rather than a 2 year phone contract with a carrier or paying over $500 outright for the phone, hopefully more selection drives the prices down.

middlekid3058

HTC is not Chinese, they are based in Tawain

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