ZTE Taps BMW to Help Design the Axon 7 Flagship
ZTE today announced the Axon 7, its flagship smartphone for 2016. ZTE designed the phone with the help of BMW Group's Designworks studio. The Axon 7 has a unibody aluminum design and clean lines; it comes in gold and silver finishes. The device features a 5.5-inch quad HD display with 2.5D curved glass. The phone is powered by a 2.2 GHz Snapdragon 820 processor with either 4 GB or 6 GB of RAM. The processor and 3,140mAh battery together support Quick Charge 3.0 and can deliver a 50% charge in 30 minutes. The main camera includes a 20-megapixel sensor from Samsung with optical and electronic image stabilization, sapphire lens, and an aperture of f/1.8. The selfie camera has an 8-megapixel camera. The phone can capture video up to 4K. Other standout features include dual AKM HiFi audio chipsets with Dolby Atmos software and stereo speakers, support for Google's Daydream virtual reality platform, support for memory cards, and a quick fingerprint sensor located on the back. The device adopts a USB Type-C connector. The Axon 7 ships with Android 6 Marshmallow and MiFavor 4.0 user interface, portions of which BMW's Designworks helped configure. The phone supports all U.S. LTE bands. It will be compatible with AT&T and T-Mobile and launch, with Sprint and Verizon compatibility coming later in the year. The Axon 7 is sold with Axon Passport 2.0, ZTE's two-year warranty plan that protects consumers from busted screens and other damage. The Axon 7 goes on sale in China today, but will reach the U.S. soon. The phone is priced under $500 and will be sold directly to consumers via ZTEusa.com, Amazon, Best Buy, B&H, ebay, and Newegg.
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ZTE's flagship is an attractive piece of hardware that shows the company's A Game. The Axon 7 is a premium Android smartphone that costs less than some of the competition and yet performs just as well.
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