Google Maps to Host Ads In the Form of 'Promoted Pins'
Google today said it plans to place advertisements in Google Maps on mobile devices. The change is meant to help Google's business customers promote their own businesses to people who search through Google Maps. Google says advertisers can take advantage of location extensions to showcase their locations on maps as promoted pins. Google is experimenting with a variety of ad formats, and will relaunch local business pages so they are more appealing and include special offers and the ability to browse product inventory at any given store. The introduction of advertising will come to both the Android and iOS versions of Maps, but Google didn't say exactly when. The new advertising push is part of Google's attempt top shore up its core business.
Facebook Makes Sweeping Changes to Data Collection Policies as It Admits Cambridge Analytica Breach Impacted 87M
Apr 4, 2018
Facebook today made significant changes to its platform as it continues to deal with the fallout from the Cambridge Analytica breach. To start, the company now believes Cambridge Analytica was given improper access to the data of as many as 87 million people, mostly U.S.
Apple Says iOS 12 Will Be Faster, Work Better On Older iPhones
Jun 4, 2018
Apple today announced iOS 12, its next-generation platform for the iPhone and iPad. Apple says it spent time improving the performance of the operating system, which in claims will work well on iPhones and iPads that went on sale as far back as 2013.
Apple Says iOS 11.3 to Add Battery Tool, More Animoji, Better AR
Jan 24, 2018
Apple today previewed iOS 11.3, a system update that will give iPhone owners with a significant number of new tools and features. First up, iOS 11.3 provides iPhone users with more control over their handset's battery performance.
Facebook and Twitter Put Political Ad Policies Into Effect
May 24, 2018
Two of the largest social networks are doing more to call out political advertisements. Both Facebook and Twitter today outlined their new policies, which should increase the visibility of ads that are purchased for political purposes.