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Opera Mini for Android Puts the Kibosh On Ads

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May 4, 2016, 7:22 AM   by Eric M. Zeman   @zeman_e

Opera today released a new version of its Opera Mini browser for Android and gave it a native ad blocker. Opera claims the ad blocker serves two purposes: 1. It speeds up page load times by 40%, and 2. It reduces data consumption up to 14% to help lower phone bills. Faster load times are always desirable, but especially so when network conditions are not at their best. Similarly, many consumers subscribe to metered service plans, which makes every bit of data count. The ad blocker in Opera Mini is not on by default, users must activate it in the settings menu. Opera says the browser also now allows users to set home screen shortcuts to specific web pages, and features a redesigned Discover section for curated news feeds. Opera Mini for Android is free to download from the Google Play Store.


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