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Instagram to Begin Curating Photo Feeds

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Mar 15, 2016, 4:13 PM by Eric M. Zeman

Instagram is taking a page from parent Facebook and plans to re-order users' feeds to "show the moments we believe you will care about the most." Instagram claims users miss about 70% of the photos in their feeds. By re-ordering feeds, Instagram believes it will help surface the photos users are interested in but often miss. "The order of photos and videos in your feed will be based on the likelihood you'll be interested in the content, your relationship with the person posting, and the timeliness of the post. As we begin, we're focusing on optimizing the order — all the posts will still be there, just in a different order," explained Instagram in a blog post. Users can still view individual accounts and the photos therein. Instagram said it will listen to feedback as it rolls out this change over the next few months. Facebook, which owns Instagram, has long prioritized content based on users' likes and interests, rather than post them in chronological order. Twitter is testing a similar shift in how it displays users' feeds. Instagram didn't say how long it will take to implement the change.

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