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Verizon's Sponsored Video Content Goes Live This Week

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Mar 2, 2016, 8:23 AM   by Eric M. Zeman

Verizon Wireless customers will be able to watch go90 video content for free beginning this week, according to CFO Fran Shammo. Verizon first said it would zero-rate the go90 video content early last month thanks to support from its FreeBee Data 360 sponsored data service. "You can use [Go90] over WiFi, you don't have to be a Verizon wireless customer to download the app and enjoy that," said Shammo at a recent investor conference. "However, starting March 5, first with FreeBee Data and now taking that to commercial launch, if you are a Verizon Wireless customer you'll be able to enjoy that content free." That means Verizon customers will be able to watch videos via go90 without it impacting their monthly data bucket. The go90 app includes music, sports, TV shows, original series, and live concerts. T-Mobile also allows customers to stream video content over its LTE network for free through its Binge On program.

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