Twitter to Place Higher Priority On Ads
Twitter today is rolling out a new product for advertisers that will give them the top spot in users' timelines. Called First View, the marketing product will push promoted video Tweets to the top of feeds on mobile devices, visible when users first open the app. Twitter calls this its "most valuable real estate" and will sell it at a premium to brands looking to make a big impact. The advertising product is rolling out in the U.S. first, with global markets to follow over time. Twitter didn't say if users will be able to opt-out of the video ads, which can drive up mobile data use, or set them to auto-play only when on WiFi.
YouTube Reimagines Its Premium Video and Music Services
May 17, 2018
YouTube today announced YouTube Premium and YouTube Music, services that replace YouTube Red and YT Music, respectively. Moving forward, YouTube Premium will be the video site's top-tier service, offering originals, ad-free play, background play, and downloads across YouTube.
Google Maps to Host Ads In the Form of 'Promoted Pins'
May 24, 2016
Google today said it plans to place advertisements in Google Maps on mobile devices. The change is meant to help Google's business customers promote their own businesses to people who search through Google Maps.
Twitter Aims to Make Discovery Simpler and More Rewarding
Jun 13, 2018
Twitter today announced a number of changes to the way it arranges tweets, trends, and topics in order to help people find and read about the things that interest them. For example, breaking news will now be added to the Happening Now tool that appears at the top of users' feeds.
Pandora Launches Premium Music Service
Mar 13, 2017
Pandora today finally launched its long-awaited Pandora Premium music service for mobile devices and the web. Pandora Premium is a $10-per-month music streaming service that competes with Apple Music, Spotify, and Google Play Music.
Twitter Tweaks Timelines Yet Again
Feb 10, 2016
Twitter is debuting a change to how its timeline works that will include more "best" Tweets at the top of users' feeds. The idea is similar to the "while you were away" function that Twitter added to the service last year, but it includes a broader array of Tweets displayed in reverse chronological order.