Sprint Cuts PayLo and Broadband2Go Amidst Virgin Shakeup
Sprint is today discontinuing its PayLo and Broadband2Go sub-brands, which were operated through Virgin Mobile. The move comes mere days after Sprint said it was "de-emphasizing" the Virgin brand. PayLo chiefly offered talk/text plans to feature devices and Broadband2Go mainly sold data-only devices and services. Virgin said the PayLo brand attracted people seeking "burner phones" and it wants to move away from that association. The company is also adjusting the service plans available from Virgin Mobile. Starting today, Virgin will offer three plans. The entry-level plan costs $30 and includes unlimited talk/text and 500 MB of data. Stepping up to the $40 plan boosts data to 4 GB, while the $50 plan includes 6 GB. Sprint doesn't charge overages, but does throttle people who exceed their data limits. "We've kind of transitioned to focusing on those monthly unlimited plans, which are the more engaged, higher-ARPU subscribers," said Angela Rittgers, VP of Sprint's prepaid services, to Fierce Wireless. "I think what we'll find is that the net amount of money we get from customers will be the same, but these are just more attractive price points to subscribers." Sprint said it remains committed to its prepaid brands and customers. Sprint's other prepaid brand, Boost Mobile, recently revised its pricing, too.
Jun 21, 2017
Virgin Mobile USA, which is owned and operated by Sprint, transformed itself today into new provider much more closely aligned with the Virgin brand. Significantly, Virgin Mobile USA is now an iPhone-only carrier, meaning Apple's iPhones are the only phones Virgin will sell moving forward.
Apr 19, 2018
Motorola today announced four new affordable Android phones coming to the U.S. market before mid-year.
Feb 25, 2018
Samsung today announced the Galaxy S9 and S9+ phones, updates to last year's S8 models. The devices bear a striking resemblance to their predecessors and make only modest changes to the hardware.
Oct 16, 2017
Huawei today announced the Mate 10 and Mate 10 Pro, the Chinese company's flagship smartphones heading into the end of the year. The Mate 10 (left) and Mate 10 Pro (right) are high-end devices with curved glass panels front and back, and a metal frame in between.