Sprint Planning Virgin Mobile Revamp
Sprint says it has a new strategy in mind for its prepaid brand Virgin Mobile. During a call with analysts today, Sprint execs said the company is de-emphasizing Virgin at the moment in favor of Boost Mobile, and has gone so far as to pull Virgin advertising ahead of a the new strategy's debut. Sprint did not say what it plans to do with Virgin, though it did admit it is not pursuing the pre-paid space as aggressively as rivals Cricket and MetroPCS. "You've got to figure out where do you want to fight and where do you want to grow," said CEO Marcelo Claure. "We are keeping the customers that matter." Claure also took the opportunity to reassure investors and customers that its network improvement plan will not be disruptive. "This is not a rip-and-replace strategy," said Claure, calling the implementation a "progressive build" that will make changes for the better. The company is expected to relocate some cell towers and make greater use of small/macro cells to densify its network. It may also shift some backhaul operations to microwave in order to cut down the fiber carriage fees it pays to AT&T and Verizon. Claure still believes Sprint can become the No. 1 or No. 2 network in terms of absolute performance in 80% of the country's markets within two years.
Mar 28, 2019
In two weeks, the LG G8 ThinQ will be offered by all major US carriers, with several offering major discounts at launch. This flagship phone from LG has a unique 3D depth camera on the front, supporting mid-air gestures, hand vein scanning, and 3D face scanning.
Feb 20, 2019
The tenth edition of Samsung's Galaxy S series of flagship phones includes, for the first time, four different models spanning a range of sizes and price points. Samsung announced the Galaxy S10 series today at an event in San Francisco.
Kyocera's US phone lineup is down to just rugged phones these days, where they compete with Sonim. Kyocera's been at this for a while, though, so the DuraForce Pro 2 is building on quite a bit of experience.
Feb 20, 2019
The Samsung Galaxy S10 series covers a wide range of prices, from $750 up to $1,600 for the best S10+, the Ceramic edition with 12 GB RAM and 1 TB storage. Although Samsung initially announced pricing only for the lowest-memory configuration of each S10 model, US carriers have now revealed additional details and deals, including pricing for the high-memory configurations, and monthly payment options.
May 7, 2019
Google today expanded its Pixel lineup with two mid-range models: the Pixel 3a and Pixel 3a XL. The new models look much like the higher-end Pixel 3 models and have many of the same features, but use software to bring enhanced quality to more affordable hardware components such as a camera module without Google's Visual Core chip.