Sprint Planning Virgin Mobile Revamp
Sprint says it has a new strategy in mind for its prepaid brand Virgin Mobile. During a call with analysts today, Sprint execs said the company is de-emphasizing Virgin at the moment in favor of Boost Mobile, and has gone so far as to pull Virgin advertising ahead of a the new strategy's debut. Sprint did not say what it plans to do with Virgin, though it did admit it is not pursuing the pre-paid space as aggressively as rivals Cricket and MetroPCS. "You've got to figure out where do you want to fight and where do you want to grow," said CEO Marcelo Claure. "We are keeping the customers that matter." Claure also took the opportunity to reassure investors and customers that its network improvement plan will not be disruptive. "This is not a rip-and-replace strategy," said Claure, calling the implementation a "progressive build" that will make changes for the better. The company is expected to relocate some cell towers and make greater use of small/macro cells to densify its network. It may also shift some backhaul operations to microwave in order to cut down the fiber carriage fees it pays to AT&T and Verizon. Claure still believes Sprint can become the No. 1 or No. 2 network in terms of absolute performance in 80% of the country's markets within two years.
State AGs Join Justice Department in Assessing Sprint/T-Mobile Impact On MVNOs
Jun 28, 2018
The Attorney General's office from New York is investigating if and how T-Mobile's proposed merger with Sprint might impact the MVNO and prepaid markets. Sprint and T-Mobile separately serve the prepaid space via their own Boost Mobile and MetroPCS brands, respectively, as well as MVNOs, such as Google-run Project Fi.
Review: Motorola Moto E5 Play
Motorola is selling its able-bodied, entry-level Moto E5 Play from Boost Mobile, Cricket Wireless, and Verizon Prepaid. If you're in the market for a solid, low-cost phone, the Moto E5 Play plays well thanks to its simple hardware, easy software, and capable performance.
Sprint, T-Mobile Agree to Halt Sharing Location with Some Apps
Jun 19, 2018
Following moves made earlier in the day by Verizon and AT&T, Sprint and T-Mobile have now said they also will cease sharing customer location data with certain third-party apps and services. Sprint said it is "beginning the process of terminating its current contracts with data aggregators to whom we provide location data." T-Mobile CEO John Legere tweeted, "I've personally evaluated this issue & have pledged that @tmobile will not sell customer location data to shady middlemen." The matter rose to attention after some third-party location brokers left the real-time data of millions of customers unprotected.
Verizon to Cease Sharing Phone Location with Other Companies
Jun 19, 2018
Verizon Communications today said it will stop making customer location data available to third-party apps and services. The decision follows last month's revelation that third-party companies didn't always properly protect this data.