Sprint Planning Virgin Mobile Revamp
Sprint says it has a new strategy in mind for its prepaid brand Virgin Mobile. During a call with analysts today, Sprint execs said the company is de-emphasizing Virgin at the moment in favor of Boost Mobile, and has gone so far as to pull Virgin advertising ahead of a the new strategy's debut. Sprint did not say what it plans to do with Virgin, though it did admit it is not pursuing the pre-paid space as aggressively as rivals Cricket and MetroPCS. "You've got to figure out where do you want to fight and where do you want to grow," said CEO Marcelo Claure. "We are keeping the customers that matter." Claure also took the opportunity to reassure investors and customers that its network improvement plan will not be disruptive. "This is not a rip-and-replace strategy," said Claure, calling the implementation a "progressive build" that will make changes for the better. The company is expected to relocate some cell towers and make greater use of small/macro cells to densify its network. It may also shift some backhaul operations to microwave in order to cut down the fiber carriage fees it pays to AT&T and Verizon. Claure still believes Sprint can become the No. 1 or No. 2 network in terms of absolute performance in 80% of the country's markets within two years.
Hands On with the Moto g7 Series
Moto's new g-series phones bring up-to-date features, upgraded specs, and clean Google software to three models ranging from $200 to $300. This year's series moves to a notched-screen design, steps up to a Qualcomm Snapdragon 632 processor, and supports USB-C across the board.
Blu Vivo Go Packs Android 9 Pie Go Edition
Dec 13, 2018
Blu today revealed the Vivo Go, a sub-$100 smartphone that runs the Go Edition of Android 9 Pie. Android Go focuses on delivering the core Android experience through lightweight versions of Google's apps.
Major Carriers Cut Off Location Aggregators After Abuse
Jan 16, 2019
Sprint this week became the last major US carrier to commit to ending its relationships with location aggregators, companies that resell phone location data, including real-time customer location. AT&T and T-Mobile last week pledged to cut off location aggregators in March, while Verizon has also told The Washington Post that it's working to end its location aggregator contracts.
Nokia Phones Return to US Carriers
Jan 25, 2019
Nokia phones are back on US carrier store shelves as of today. The Nokia 3.1 Plus goes on sale today with Cricket, and Verizon will start selling the Nokia 2 V on January 31st.