Sprint Planning Virgin Mobile Revamp
Sprint says it has a new strategy in mind for its prepaid brand Virgin Mobile. During a call with analysts today, Sprint execs said the company is de-emphasizing Virgin at the moment in favor of Boost Mobile, and has gone so far as to pull Virgin advertising ahead of a the new strategy's debut. Sprint did not say what it plans to do with Virgin, though it did admit it is not pursuing the pre-paid space as aggressively as rivals Cricket and MetroPCS. "You've got to figure out where do you want to fight and where do you want to grow," said CEO Marcelo Claure. "We are keeping the customers that matter." Claure also took the opportunity to reassure investors and customers that its network improvement plan will not be disruptive. "This is not a rip-and-replace strategy," said Claure, calling the implementation a "progressive build" that will make changes for the better. The company is expected to relocate some cell towers and make greater use of small/macro cells to densify its network. It may also shift some backhaul operations to microwave in order to cut down the fiber carriage fees it pays to AT&T and Verizon. Claure still believes Sprint can become the No. 1 or No. 2 network in terms of absolute performance in 80% of the country's markets within two years.
Jan 10, 2020
CAT's latest rugged phone for the US market is the S32. It's a bit more affordable than past models at $349.
Jan 7, 2020
Sprint is shutting down its Virgin Mobile prepaid brand. Starting the week of February 2nd, Sprint will move current Virgin Mobile customers to Sprint's other prepaid brand, Boost Mobile.
Feb 11, 2020
Samsung today announced the Galaxy Z Flip, its newest foldable phone. The phone forms a tall slab of a smartphone when open, but closes to a small square with a small outer touch-screen.
Feb 11, 2020
A multi-state anti-trust lawsuit to stop the merger of Sprint and T-Mobile has failed. New York Attorney General Letitia James issued a statement saying "There is no doubt that reducing the mobile market from four to three will be bad for consumers, bad for workers, and bad for innovation, which is why the states stepped up and led this lawsuit.
Feb 7, 2020
Motorola has unveiled two new g-series phones for 2020: the Moto g Stylus and Moto g Power. The two phones are very similar, except the g Stylus has a built-in stylus pen and higher-end main camera, while the g Power has a larger battery.