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Starbucks Adds Spotify Music Discovery to Mobile Apps

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Jan 19, 2016, 9:36 AM   by Eric M. Zeman

Starbucks today expanded the scale of its mobile application to include Spotify-backed music discovery. People who visit Starbucks stores will be able to use the Starbucks mobile app to discover what songs are being played in-store and save those songs to a personal Spotify playlist. Users will be able to view recently played songs, "love" songs to boost their visibility, and share songs to social networks. The music discovery service is available to Spotify's free and premium customers. Beginning later this month, the Starbucks app will also highlight emerging artists to help expose them to larger audiences. The music discovery tool is available to both the Android and iOS versions of the Starbucks mobile app and can be used at some 7,500 Starbucks stores around the U.S. Starbucks has long held an interest in promoting music. The coffee company had a similar partnership with Apple that allowed iTunes users to see and purchase the current overhead track when logged into Starbucks WiFi. Starbucks has sold CDs at the register for more than a decade.

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