Verizon Announces FreeBee Sponsored Data Program
Verizon Wireless today revealed FreeBee Data, a program that will allow consumers to access select data without it counting against their monthly data bucket. The program has two business models, according to Verizon, and both target content providers more so than end users. FreeBee Data 360 allows content providers to let consumers access some of all of their app/web content at no cost to the consumer. The content providers will be charged on a per gigabyte basis for what consumers use. The second tier, called FreeBee Data, is less intensive and lets content providers sponsor specific consumer actions per click, such as streaming music or watching mobile videos. Verizon is launching FreeBee Data 360 on a trial basis beginning today, which allows content providers to target Verizon's entire post-paid customer base. The FreeBee Data program kicks of January 25. Verizon says a few brands have already signed up for this pay-per-click service, including Hearst, AOL, and Gameday. Verizon is limiting tests of this to just 1,000 customers initially, with a commercial launch expected later in the year. Sponsored content will be signified by the presence of the FreeBee icon (a bee), which will appear next to content links. AT&T has a more limited of sponsored data available to its customers, and T-Mobile offers zero-rated access to select streaming music and video services though its Music Freedom and Binge On programs.
FCC Sees Potential for Harm in Zero-Rated Data Schemes
Jan 11, 2017
The FCC today took AT&T and Verizon to task for their zero-rated video services and said they may in fact be harmful to the market. The agency has spent time evaluating each of the zero-rated offerings from AT&T, T-Mobile, and Verizon Wireless.
Verizon and Hearst to Acquire Complex for Mobile Content
Apr 19, 2016
Verizon Communications and Hearst have agreed to acquire Complex, a media organization founded by Mark Ecko that creates content for young adult audiences. Under the terms of the agreement, Verizon and Hearst will each own 50% of Complex through a joint venture.
Google Intros 'Zero-Touch' Android Enterprise Deployments
Sep 21, 2017
Google today made it easier for businesses to configure and deploy Android handsets to employees with a new tool called zero-touch enrollment. Google says zero-touch lets companies configure purchased devices and ship them directly to employees completely preconfigured with corporate policies and controls all in place.
T-Mobile Adds YouTube to Binge On
Mar 17, 2016
T-Mobile today added several new video content partners to its Binge On service, including YouTube. T-Mobile customers can now stream an unlimited amount of YouTube content to their smartphone over T-Mobile's cellular network without impacting their monthly data bucket.
T-Mobile Adds Video Services and Controls to Binge On
Jan 28, 2016
T-Mobile today increased the number of content partners available to its Binge On service by four. T-Mobile customers can now stream video content from Amazon Video, Fox News, Univision NOW, and WWE Network over LTE without impacting their monthly data bucket.