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AT&T Brings Back Unlimited Data for TV Customers

Article Comments  18  

Jan 11, 2016, 8:24 AM   by Eric M. Zeman

AT&T today said new and existing customers can once again select an unlimited data mobile plan — as long as they are also a customer of AT&T-owned DirecTV or U-Verse. The unlimited plan includes unlimited LTE 4G, unlimited voice, and unlimited messaging. The first line costs $100 per month, with the second and third lines costing $40 each. Adding a fourth line would be free. Other devices may be added to the unlimited plan as well, such as tablets ($40), watches ($10), and feature phones ($25). AT&T says the unlimited plan is "the first of many integrated video and mobility offers the company plans to announce in 2016." AT&T's television customers who aren't yet wireless customers are eligible to receive up to $500 in credits when switching to AT&T with a trade-in. On the flip side, AT&T wireless customers who aren't already television customers can receive discounted service for the first year. AT&T and Verizon Wireless haven't offered unlimited data plans for several years, preferring instead to sell customers buckets of data access. T-Mobile and Sprint still offer unlimited data packages, but have raised prices in recent months. AT&T didn't say if the new unlimited plan is a permanent addition to its offering, or a limited promotion.

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Jan 12, 2016, 8:29 AM

what a scam

The catch is, it locks you into your contract with Directv. If you ever decide to leave Directv, you lose the phone plan. Also, it clearly states on their website that you will be throttled after 22GB of data. That is not unlimited. Misleading advertising wins again. Should be advertised as a 22GB plan for $100 along with a continuous Directv contract. NOTHING is ever in the consumers favor.....NOTHING! Please read the fine print and between the lines people.
While I agree that's a catch, it should also be noted that t-mobile and sprint do the same with their "unlimited" data and nobody says much of anything. Most people don't use over that 22GB amount either. (most. Not all.)
That's 22gb of data per line on the account not 22gb per account and ALL lines have to fall under that
I agree it's a big time scam, especially considering that phone subsidies are a thing of the past. For two lines they are going to charge you $140, plus your leased payments on two devices will likely be $60/mo or more. That's over $200/mo plus the ma...
but the 22GB "throttle cap" is ONLY if the tower you are on is congested.

Jan 12, 2016, 3:47 PM

Personally, a good deal

I feel that this is actually a good deal for those who are fine with the combination. AT&T performs great where ever I go, and having access to unlimited data would be awesome. Plus that extends to tablets. Which is crazy in my mind.

I am not swayed by the directv side of this, but I might have Uverse if it were offered in my area.
If you ignore the caveats and the outrageous price and refuse to compare this plan to the unlimited plans of yesteryear, then yes, this is a fantastic deal. BTW, I have a bridge in Brooklyn which I can also get you a great deal on.

Jan 12, 2016, 12:52 AM


There's always a catch.
For me, as a DirecTV customer, the catch is that AT&T only offers 2G/EDGE cellular service to the town where I live, so unlimited data is useless to me. All the other carriers offer LTE, so service from AT&T is not a viable option.
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