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Google Drops Minimum App Prices for Select Countries

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Nov 17, 2015, 12:16 PM   by Eric M. Zeman

Google today gave developers more leeway in pricing their Play Store apps. Google notes that app purchasing behavior varies widely by market and pricing plays a big role in purchasing decisions. To that end, Google has lowered the minimum price developers can charge for apps in 17 countries, including Brazil, Chile, Hungary, Malaysia, Mexico, Poland, Russia, South Africa, Thailand, Vietnam, and others. For example, the minimum app price in South Africa was R10.00 and is now R3.99. Google believes the change will help developers sell more apps. Developers can lower their app prices immediately through the Google Play Developer Console.


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