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Google Debuts AMP to Speed Up Mobile Web

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Oct 7, 2015, 9:54 AM by Eric M. Zeman

Google today announced Accelerated Mobile Pages Project, which it hopes will improve the browsing experience on mobile devices. Google developed AMP from HTML and other open web technologies and is offering it to web publishers as an open source framework for optimizing how web pages load across myriad devices and networks. AMP "aims to dramatically improve the performance of the mobile web," said Google. "We want web pages with rich content like video, animations, and graphics to work alongside smart ads, and to load instantaneously." Google built AMP into Google Search and says it will reach other Google products, such as Google News, soon. It has partnered with more than 30 publishers who plan to put AMP to use in their own products. The platform has the support of Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics, and LinkedIn, as well. The Accelerated Mobile Pages Project is available to publishers via GitHub.

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