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Verizon to Share Customer Browsing Data with AOL

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Oct 7, 2015, 7:26 AM   by Eric M. Zeman
updated Oct 7, 2015, 2:30 PM

Verizon recently indicated it plans to let AOL track its customers' mobile browsing activity through the use of a supercookie. The supercookie is a controversial tool used by Verizon to help it build user profiles via the browser. Beginning in November, that data will be accessible to AOL's advertising network so the company can more effectively target ads based on users' browsing habits. Verizon bought AOL earlier this year. Supercookies can be deleted from Verizon phones, but they are activated by default and most consumers likely don't know how to get rid of them. AT&T stopped using supercookies last year, but Verizon has continued the practice. Verizon claims the move protects user privacy because Verizon owns AOL and "it's all within one company." Verizon subscribers can expect to see more personalized ads once AOL has access to the supercookie data.

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