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Sprint Nextel Launch Unified LBS Application

Article Comments  14  

Mar 27, 2006, 1:23 PM   by (staff)

Sprint Nextel today will launch Find It!, a new application designed to speed up access to local information and directions. Using the phone's built in GPS to determine the user's location, the application can then point them to nearby restaurants, business, ATMs and even movie theaters along with what's playing there. Find It! can then use this information offer directions to the chosen destination as well. It will be available for 20 Sprint and Nextel handsets and cost $2.99 per month to use.

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Mar 27, 2006, 2:21 PM

Why not just sell placement?

This is so idiotic to me. Why don't they realize they'll make a lot more money by making it free to end-users and selling advertising and higher placement?

I just don't see a whole lot of people paying $3/month for this service just to find places to spend money that are near them. Especially considering the limited functionality of the service, which probably isn't precise enough to give you real-time driving directions to the place you've selected.
There is a good plan, although I would hate to deal with ads i would be more likely to use it than not if I didn't have to pay for the crap. Of course the first few days I'd spend testing the thing out to see how good it is but none-the-less I would ...
The system already has paid placement. The service is also $2.99/mo because apparently people are in the habit of paying for all mobile content in general.

Its the same reason why someone would pay:

  • $3.99/mo for the EBay app
  • $2.99/mo
  • ...

    Mar 28, 2006, 7:55 AM

    Another nickle and diming scheam

    Sprint just doesnt get it. I agree with the second post and find their ideas very interesting with the advertising and ranking. i didnt think of that. Im tired of sprint thinking they have to charge for every single service. they would keep more people and attract more people if instead they said: "Hey, we have figured out how to use the GPS in the phone so when your looking for Ruby Tuesdays in another state, it will automatically pick up your location and tell you which one(s) is closest to you, and were not going to charge you anything because we value your buisness" but thats crazy i guess, i mean, far be it from anyone to give anything away for being a paying customer. im almost suprised they didnt want to charge $4.99 instead. for the ...
    With falling margins on voice and data, carriers are trying to do anything to capitalize on premium services. When E911 was first talked about, nearly all carriers mentioned that they would try to offset all the expense with premium non-emergency ser...

    Mar 27, 2006, 10:21 PM

    Google Local Mobile

    Google Local Mobile (located here: http://www.google.com/glm/) is free and works on existing handsets. However, it is not able to use the built=in GPS device. If you already know where you are though, it's great for directions or the always-entertaining satellite imagery.
    Google Local Mobile is a pretty flashy demo, but its usefulness and value is near zero.

    1. It has no idea where you are. This is especially bad if you are not around home or unable to read maps or know where "north" is..like my wife

    2. Goog...

    Mar 27, 2006, 2:09 PM


    Does anyone know if this will replace my Garmin Mobile. I'd rather pay $2.99/mo than $9.99/mo
    Yes, it should be a fine replacement for Garmin Mobile. It will actually provide more functionality.
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