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AT&T, Verizon Bringing Store-Within-A-Store to Best Buy

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Sep 15, 2015, 8:50 AM   by Eric M. Zeman
updated Sep 15, 2015, 8:53 AM

AT&T today said it has partnered with Best Buy to create a dedicated space inside Best Buy stores that's unique to AT&T. The AT&T-themed section will resemble the store-within-a-store format already used in Best Buy stores by Apple, Microsoft, and Samsung. Customers will be able to shop all AT&T products, whether they be wireless phones, Digital Life home TV services, or connected car gear. The AT&T sections will have dedicated staff trained on AT&T's products who will be able to demonstrate AT&T's portfolio and help customers make more informed purchases. The AT&T space, varying between 90 and 180 square feet, should reach 250 Best Buy stores by the end of the year. Similarly, Verizon is expected to add its own Experience Stores to about 100 Best Buy locations by the end of this month, ramping up to 250 by the end of the year. Verizon's store-within-a-store locations will focus on the company's wireless products, such as smartphones, tablets, and connected accessories.


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