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Apple Hits Refresh on the Apple TV

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Sep 9, 2015, 1:09 PM   by Eric M. Zeman
updated Sep 9, 2015, 4:05 PM

Apple today revealed a new set-top box for televisions that brings applications to the living room. The revised Apple TV features powerful hardware, a modernized operating system with a new user experience, weighty developer tools, and a complete App Store. To start, the new Apple TV relies on touch and voice to control it. The remote has a glass touch surface for navigating through menus, as well as secondary buttons for making selections. The Siri button allows users to make voice requests or perform searches for specific shows or movies. Siri's powers are extensive and can answer questions mid-playback, switch apps, or control videos with a quick command. The Apple TV is smart enough to offer content from third-party providers, too, such as Netflix and Hulu, when it is not available from iTunes. The platform behind the new Apple TV is called tvOS and Apple says it will allow developers to use its standard tools to create apps that will run on Apple TV and television sets. The remote can act as a game controller, but so too can existing iPhones and iPods Touch. The Apple TV will cost $149 for 32GB and $199 for 64GB. It will ship in October. Developers can sign up for the associated tvOS SDK and APIs today.


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