Google to Punish App Install Adds that Appear in Search
Google has decided to clean up how mobile search results present ads for app installs. In particular, it hopes to negate the use of interstitial app install ads that hide content when users try to view search results. "Our analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page," explained Google. Google has updated the Mobile-Friendly Test — a barometer the company offers to mobile web site designers — to help demonstrate how interstitials fail the friendly test. Web site designers can use the tool to see the number of pages across their site(s) affected by the issue. Google is giving mobile web designers two months to clean up their interstitials. Beginning November 1, sites that continue to show interstitial app install ads will no longer be consider mobile friendly, which will drop their search rankings. Google suggests publishers use alternatives, such as banners, to coax mobile users into installing their apps.
Sep 24, 2018
Google says it is making a "fundamental shift" in how it thinks about Google Search. The company hopes the changes will make searches more visual and, in the end, more helpful.
Oct 9, 2018
Google today announced a new batch of Pixel phones, including the Pixel 3 and larger Pixel 3 XL. The phones will come in sand, black, and white.
Aug 23, 2016
Google today said it plans to change how it ranks mobile search results in a way that will make content easier to find and consume. First, the company will remove the "optimized for mobile" tag that often accompanies results.
Oct 10, 2018
Google has indicated that owners of the Pixel 3 XL will be able to effectively hide the notch with a software feature. "For people who prefer a more traditional smartphone look, we’ve added an option to hide the display cutout (the notch)," said Google via one of its Twitter accounts.
Jun 2, 2018
ZTE may have to agree to a heavy fine and sweeping management changes if it wants to resume operations. The Trump administration is prepared to levy up to $1.7 billion in fines against the company to punish it for violating the terms of an earlier settlement.