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HTC to Trim Headcount and Handsets

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Aug 6, 2015, 7:46 AM   by Eric M. Zeman

HTC today said it plans to make cuts to its employee base and reduce the number of handsets it releases in a bid to become more competitive with market leaders Apple and Samsung. "The cuts will be across the board," said HTC CFO Chialin Chang. "They will be significant." The company reported earnings today and recorded a loss for the second quarter. It predicted that it will lose money in the third quarter, as well. The company will trim jobs through the first quarter of 2016 in order to get a handle on expenses. HTC said it will bank on high-end models in emerging markets, such as India, where it has a solid share of handsets priced between $250 and $400. HTC didn't specify which handsets it might drop. The HTC One M9 is the company's flagship smartphone. It also sells the Desire 626s and Desire 520/526 entry-level phones.

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